Pop-up store LEMAR during Backroads

On Saturday April 13th, and only that day, the entire LEMAR collection can be purchased at the De Proloog cycling café in Amerongen. On that day the first edition of Backroads, the new cycling classic of the Heuvelrug, will be ridden. LEMAR is event partner of Backroads and will launching its collection in the central Netherlands during this event.

Until now, LEMAR was only available in our online brandstore and at cycle hotspot Fixed Gear Coffee in Valkenburg. On the 13th of April, you can touch and try LEMAR apparel in the physical surroundings of the Proloog. For just 1 day.

De Proloog is located at the bottom of the Amerongse Berg, a favourite mid-country cycling ascent. The Berg is a significant part of the Utrechtse Heuvelrug and will feature in the Backroads route. Backroads is also called an ‘Ode to the Spring Classics’ as it will take the peloton over 120km of beautiful country roads with 25 unpaved sections. Subscribe to this event here: https://backroads.cc/inschrijven/. Participants and visitors to Backroads will receive a 10% discount on all apparel after subscribing to the LEMAR Cycling Club.